The emergence of women's collections in outdoor clothing

The outdoor is undergoing a turning point with women's collections designed to balance performance and style, reflecting a true acknowledgment of feminine uses in this universe.

In recent years, the world of outdoor has increasingly intersected with that of fashion. This intersection concerns not just accessories or collaborations anymore: emerging brands are now developing complete women's collections, designed not merely as simple variations, but with dedicated design, sometimes a distinct aesthetic.

This phenomenon responds to a growing demand, on one hand because female practitioners want products that are both technical and aesthetic, and on the other hand because the outdoor lifestyle is becoming more urban: we no longer go out just to hike, we also want the clothing to transition “from trail to city.”

Source :

Johanna Parv SS26

Source :

Johanne Parv SS26

At Johanna Parv, the question of femininity is not a variation but an obvious fact. The Estonian designer, based in London, has built her label on the idea of supporting women in their urban movements. Her technical silhouettes: asymmetrical shorts skirts, zippered tops inspired by running, integrated bags for cyclists, reflect a desire to offer a wardrobe capable of transitioning from bike to office without aesthetic disruption.

She summarizes it this way: "I design for women who want to move without compromise." Her participation in Fashion East and her selection as a semi-finalist for the LVMH prize confirm the industry's interest in this hybrid approach, both couture and utilitarian.

Source :

Johanne Parv SS26

Source :

Johanne Parv SS26

‎

Source :

Roa FW25

Source :

Roa SS25

On the contrary, Roa, the Italian brand known for its stylish hiking shoes, took its time before unveiling a true women's line. Founded in 2015, it first established itself in the footwear world before expanding its reach to a textile wardrobe.

Summer 2025 marks a key milestone with the launch of its first collection dedicated to women. The lookbook showcases pieces at the intersection of technicality and Italian minimalism: waterproof parkas, technical pants, lightweight jackets. “We want to explore the relationship between humans and their environment,” explains the creative team, emphasizing that the collection is not just about adapting men’s cuts but translates a feminine vision of the outdoors.

Source :

Roa SS25

Source :

Roa SS25

‎

Source :

Satisfy Women's Collection

Source :

Satisfy Women's Collection

Satisfy, for its part, has taken a major strategic turn with the launch of its first women's collection on September 26, 2025. The Parisian brand, founded by Brice Partouche, has made a name for itself in the world of ultra-running with its proprietary fabrics (MothTech™, AuraLite™) and its unique storytelling. Until now, some of its female clientele were content with wearing unisex or men's pieces.

The announcement of a line specifically designed for them was therefore highly anticipated. This promises clothing "designed for her stride," emphasizing morphological and functional adaptation. As Brice Partouche said in a recent interview: "We have always wanted to provide women with a running experience that meets their expectations, and not just a simple resizing of our men's pieces.".

Source :

Satisfy Women's Collection

Source :

Satisfy Women's Collection

Alongside these emerging labels, some more established brands are also seizing this dynamic. This is the case with Berghaus, a historic player in British outdoor wear, which launched a Technical Lifestyle Womenswear line in 2023. Its ambition is clear: to blend the technical performance that has made the brand's reputation with an urban aesthetic adapted to new generations. In its statement, the brand emphasized: "Our female consumers have long been asking for clothing capable of transitioning from trails to the city, without losing performance." This approach illustrates how even historic players are adapting their offerings to a market where outdoor activities are no longer reserved for extreme sports but become a component of daily life.

Source :

Berghaus SS23

These examples show that the shift to a women's line is no longer limited to size adjustments. Johanna Parv placed women at the center of her project from the start, Roa has transposed her technical expertise into a wardrobe designed for them, and Satisfy has transformed its unisex identity into a more inclusive universe. As for Berghaus, its lifestyle repositioning confirms that demand exceeds the niche of intensive users to reach a broader audience, concerned with aesthetics and comfort.

Beyond cuts and materials, this dynamic reflects a cultural challenge: to include more women in the outdoor imagination. For a long time, campaigns and clothing in this sector have favored a male audience. Now, the recognition of female uses is made through design, communication, and the highlighting of inspiring figures. Perhaps this is where the most profound change lies: in the idea that the outdoor does not simply address generic practitioners, but that there are multiple ways: feminine, urban, creative, to engage with nature and performance.