RUNNING ORDER: when the race becomes a space of freedom and inclusion

RUNNING ORDER is a New York brand that reinvents running by freeing it from the prism of performance to create an inclusive space, inspired by rave culture and designed for all bodies. It embodies a freer, more sensory running experience that is deeply committed to diversity.

RUNNING ORDER is a brand born in 2020 in New York that embodies a radically different vision of running. It does not view running merely as a performance or a sports discipline, but as a space for free movement, akin to dance, rave, and physical and mental relaxation. Its very name refers to the order of a set or a concert, rather than timing or ranking. Thus, the brand's imagery connects dance floors and starting lines, with a conviction: running, dancing, sweating are states of intensity, not categories.

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Running Order

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Running Order

What sets RUNNING ORDER apart is its deeply inclusive approach to design. Each piece is tested and crafted to suit feminine, masculine, and non-binary bodies in a real way, not just declarative. The brand prioritizes attention toward LGBTQIA+ communities, women, and BIPOC individuals. While the sports industry still largely operates on a binary gender and a normative vision of silhouettes, RUNNING ORDER does the opposite: it takes the diversity of bodies as the standard for design. Inclusivity is not a marketing angle; it is a foundational constraint in the patternmaking.

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Running Order

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Running Order

This approach is accompanied by local and responsible production: small series produced between New York and San Francisco, sustainably sourced materials, development of 3D pieces to limit waste, local printing when necessary. The brand also claims direct support for the American textile industry, in a logic of more ethical than nostalgic relocation, modernity is not offshored, it can be embodied in proximity.

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Running Order

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Running Order

The editorial section "Sublevel" of the site gives a human and sensitive dimension to this positioning. Here, we discover portraits of runners from different cities and identities: Lee in New York, Ash in Berlin, Osman in London… They talk about running as a modified state of consciousness, comparable to the trance of a club. No performance metrics, no stopwatch, but a state of being "alive", a moment when the body and mind merge in movement. Running is no longer presented as a trial, but as a permission.

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Running Order

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Running Order

What RUNNING ORDER reveals is how running, sometimes perceived as elitist, codified, and demanding, can become an expansive, welcoming, joyful, fundamentally free space again. In an industry where inclusivity is often confined to advertising messages and rarely integrated into the product itself, the brand offers a structural reversal: it doesn’t just open the door, it builds a new floor.