On Thursday, September 10, the Family 3.0 store and the Salomon brand organized a release party to mark the release of the Salomon XT-EVO.

The evening was mainly themed around red and black, the two dominant colors of the pair. For the occasion, the store pulled out all the stops with a buffet as well as a dance performance by two artists, in the center of a delimited circle, for several minutes.

Since its creation in 2009, Family 3.0 has established itself as a reference for fashion enthusiasts. After opening several stores in Avignon and Aix-en-Provence, the brand expanded online with an e-shop, before inaugurating a 200 m² space on Place Crillon in Avignon in 2022. In 2025, Family 3.0 also unveiled a new visual identity, accompanied by a new e-shop and a new logo.

With the XT-EVO, Salomon transforms its technical heritage into a sculptural silhouette designed around movement. Inspired by the racing spirit of the XT-6, the pair retains the iconic performance of the franchise while adopting a more contemporary and expressive approach.