Project: "Love, Ultra" campaign by On during the UTMB

On the occasion of the UTMB 2025 in Chamonix, Outside Details and Sourire Office have collaborated with On Running for the international campaign "Love, Ultra".

A work where documentary and visual creation intersect to convey the intensity of trail running: between pain and beauty, between the intimate and the collective. Each image becomes a love letter to effort, to lucid dreaming, and to the power of contrasts that define the uniqueness of this experience.

Project with @sourire.office