"Love, Ultra" campaign by On during the UTMB

On the occasion of the UTMB 2025 in Chamonix, Outside Details and Sourire Studios accompanied On Running for the international campaign "Love, Ultra".

A work where documentary and visual creation intersect to convey the intensity of the trail: between pain and beauty, between the intimate and the collective. Each image becomes a love letter to effort, to lucid dreams, and to the power of contrasts that make this experience unique.

Project with @sourire.studios