Satisfy Running - The Rocker

Satisfy reinvents running with TheROCKER, an approach that combines performance, design, and lifestyle culture.

Since its creation in 2015, Satisfy has established itself as a disruptive brand in the running universe, thanks to its technical clothing that combines performance and aesthetics. The goal of Brice Partouche, the founder of the brand, has always been to reinvent the runner's experience, moving away from the purely performance codes of major brands to highlight a more lifestyle, artistic, and sensory vision of running.

The TheROCKER embodies this vision: it is the first trail shoe developed in-house, a logical culmination after several collaborations over the years (notably with Hoka One One and Norda), which have allowed Satisfy to test the market and understand the expectations of demanding runners.

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Satisfy

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Satisfy

Why a trail shoe?

The choice to develop a trail shoe is not trivial. Trail running has exploded in recent years, driven by a desire for nature, adventure, and self-overcoming outside of urban settings. Satisfy, which addresses a community of passionate and creative runners, aims to fit into this trend by proposing a hybrid shoe, capable of transitioning from the city to the trails without compromise.

Unlike ultra-technical models reserved for mountain competitors, the TheROCKER seeks to reconcile style, comfort, and versatility, appealing to those who see running as a means of exploration rather than just a simple timed performance.

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A process centered on innovation and design

The TheROCKER is also a declaration of technical expertise. Satisfy wanted to prove that it could compete with the big names in the market (Salomon, Hoka, On Running) by developing its own technologies, such as Euforia™ Super Foam, Rippy™ 66 Monomesh upper, and Vibram® TuneLug™ Megagrip Litebase outsole.

The "rocker" aspect (curved geometry of the sole) reflects the brand's desire to provide a smooth and fast stride, inspired by road shoes but adapted for mixed terrains. This futuristic design is also a nod to Satisfy's avant-garde DNA, which treats running as a lifestyle and creative culture as much as a sport.

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A response to a request for exclusivity and style

The TheROCKER positions itself in the premium segment, with a price around 280 USD. This high-end positioning reflects the expectations of Satisfy’s clientele: demanding runners who are sensitive to innovative materials and aesthetics.

Through this shoe, Satisfy aims to fill a gap between performance and style, in a market where the majority of technical shoes prioritize functionality over design. The model becomes an object of desire, suitable for both a run in the forest and casual urban use.

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Satisfy

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A product that manifests the brand's identity

By launching TheROCKER, Satisfy asserts its independence and ability to develop iconic products. This shoe is not just a tool for running: it is a manifesto that encapsulates the spirit of the brand, pushing technical limits while celebrating creativity, freedom, and the joy of running.

It marks the beginning of a new chapter, where Satisfy no longer limits itself to clothing but asserts itself as a complete running brand, capable of competing with market leaders with a radically different approach.

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Satisfy

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Satisfy

With the TheROCKER, Satisfy signs more than just a simple trail shoe: it asserts a vision where technical innovation serves style and sensory experience. This launch marks a key step in the evolution of the brand, which now positions itself as a complete player in premium running, capable of competing with leaders while maintaining its creative and avant-garde DNA.