Project: Purple Mountain Observatory SS25

Through this series of photos, we have imagined an immersive journey that highlights the versatility of the clothing Purple Mountain Observatory. The editorial takes us through a variety of landscapes, showing how the pieces adapt to every situation and terrain.

Designed as a true visual escape, this series, photographed in France, places the clothing in contrasting environments, where rich colors and striking light, both day and night, take center stage. Each image represents a stage of the journey, highlighting the technical features and adaptability of the pieces, even in the most unexpected or extreme conditions.

Art direction: @sourire.studios @natcelian & me
Photos / Post-production: @sourire.studios
Model: @natcelian & me